The secret to sold out coffee parties - every time.
We are spilling the beans.
Grab your Launch Pass today to join us live in Denver on August 2nd.

overheard
FAQs
What is the Coffee Party Program?
The Coffee Party Program is a high-energy, branded event experience hosted at your café to boost foot traffic, increase brand visibility, and drive revenue in a single day. We bring the vibes, content, and customers — you serve the coffee.
What’s included in the Coffee Party?
Each Coffee Party includes:
Branded event signage & décor
Live DJ or curated playlist
Social media promo graphics
A micro-influencer or community ambassador
Optional content capture (photo/video)
Pop-up activations (e.g. massage chair, bouquet bar, or local vendor feature)
How does it help my café make money?
We design the event to increase guest spend per visit through:
Limited-time menu items
Pre-sale or bundle offers
Specialty drink upsells
Social exposure that brings in new customers
What are the benefits for my café brand?
Increased social media buzz
Fresh user-generated content
New customer acquisition
Stronger community positioning
Repeatable, high-touch brand experience
Do I need to do any event planning?
Minimal effort required! We handle the programming, production, and marketing. All you need to do is:
Approve the concept
Prepare your team
Feature any specials you'd like to promote
Is there a cost to participate?
We offer Membership tiers for recurring monthly/quarterly activations
How do customers know about the event?
We promote the event through:
Social media invites & countdowns
Local influencer shoutouts
Posters/flyers for your shop
Email and text marketing
What makes it different from a typical café event?
This isn’t your average latte art throwdown. Our Coffee Parties are brand-building micro-campaigns, designed to:
Build buzz before the event
Drive real-time engagement during
Leave a digital footprint after
How do I get started?
Once you enroll, we'll walk you through available date options and get your first Coffee Party on the books.

from 120+ business owners since 2020